Here are 5 important 2019 seo trends you need to know:

Understand Your Audience & User Intent

Knowing this will all be more important than ever in 2019, according to our experts. You need to understand what someone is expecting to find when they query a word or phrase and you need to give them the answer in the simplest way possible. Even if your website content is perfectly written and optimized, if it’s done for a wrong audience, it won’t grow the business. Today’s high-ranking website is all about the audience. If your site enhances your audience’s journey, you’ll be rewarded by Google and your visitor will invest in you.

Go Beyond Google Search

As Cindy Krum, CEO of MobileMoxie, pointed out, SEO is about showing up wherever and however people are searching – not just getting the first blue link. So you must learn how to drive traffic and engagement for things other than just websites. If potential customers are searching for apps, you need to rank in app stores. If they are searching for podcasts or videos, you need to rank where people search for those things.

Create Exceptional Content

Google algorithm updates in 2018 revealed that Google is intensifying its focus on evaluating the content quality and at the depth and breadth of a website’s content. Content strategy in SEO is not just about answering a query and getting users to the page. It must also use language to engage the user and guide the user to the next action.

Win With On-Page Optimization

We are still seeing incredible results from nothing more than on-page SEO tactics for many companies that come in the door. Links are still very important, but the biggest bang for most companies’ SEO bucks is ongoing on-page optimization. Because on-page SEO isn’t a set-it-and-forget-it tactic.

Optimize for Featured Snippets & Other Google SERP Features

In addition to optimizing for your own website, you must also optimize for the Google search experience in 2019.
“Answer boxes, recipes, the knowledge graph, carousels, and who-knows-what-else will take an even bigger bite out of organic traffic,’ said Ian Lurie, CEO, and founder of Portent. “That makes SEO even more important because exposure is as much about visibility in the SERPs as it is about clicks.” This means optimizing for featured snippets and other Google search features will continue to be an important trend – and more important than ever – in 2019.